Competitive Intelligence Relfex Platform

Business Objectives

  1. Quick introduction of new product offerings and tens of thousands of new products
  2. Higher Return on Advertising Spend (ROAS)
  3. Automate and enhance data feed quality by category alignment in a predictable and consistent manner
  4. Sales & Price monitoring for actionable pricing decisions
  5. Maximize their Return On Investment (ROI) by determining Dynamic Channel Indicators
  6. Dynamically price products to stay competitive in the online marketplace

Results

  1. Customized technology components into an application platform to meet the customer’s mission critical needs
  2. Developed platform (Re.Flex) and adjacent components for the customer’s online stores
  3. Enabled the customer to generate higher Return On Advertising Spend (ROAS) by:
    1. Seamless Data Feeds
    2. Data Feed Quality Management
    3. Automated Uploads
    4. Product Margin Adjustments
    5. Price Monitoring
    6. Real Time Price & Channel Recommendations
    7. Real Time Reports using Google Analytics