Automotive Category Fitment

Business Objectives

  1. Enable buyers to locate compatible auto parts to their vehicle specifications
  2. Improve seller’s revenue in automotive category by adding more information on vehicle parts and the range of vehicles they are compatible to
  3. Boost consumer confidence by ensuring accurate specifications

Results

  1. Organized fitment information across all sellers on the site in the most user and search-friendly way
  2. Constant update of customer’s catalog by regular PID Matching and Generic Part Fitment Identification Tune-ups
  3. Better fitment information lead to increase in sales by more than 30%